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All breakouts
4.5Talking HeadCuriosity Gap hookLifestyle
Hook
OMG the Hawaiian pothos
@brandontheplantguy
253.6K followers · usually 86.3K views a post
Views
384.6K
Likes
4.1K
Comments
55
Shares
172
Promoted product
Hawaiian pothos (large golden pothos)
Why it worked
The creator leverages the excitement around a desirable product (a large, healthy plant) and creates urgency by highlighting its size and limited availability, combined with a live sale format.
Summary
The creator excitedly shows off a very large Hawaiian pothos plant that just arrived. They announce that it's available for purchase at a standard price and encourage viewers to buy it before it sells out, as they are currently live.
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Transcript, structure and on-screen text
5 beats, a 56-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
OMG the Hawaiian pothos (large golden pothos) came in so big this week!!! #Houseplants #plantbusiness
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