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@brandontheplantguy — 5x breakout selling Hawaiian pothos (large golden pothos) | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

4.5×Talking HeadCuriosity Gap hookLifestyle

Hook

OMG the Hawaiian pothos

@brandontheplantguy

253.6K followers · usually 86.3K views a post

Views

384.6K

Likes

4.1K

Comments

55

Shares

172

SoundTikTok sound · Coffee Break, On the Terrace

Promoted product

Hawaiian pothos (large golden pothos)

Are you looking to bring a touch of nature indoors?

Why it worked

The creator leverages the excitement around a desirable product (a large, healthy plant) and creates urgency by highlighting its size and limited availability, combined with a live sale format.

Summary

The creator excitedly shows off a very large Hawaiian pothos plant that just arrived. They announce that it's available for purchase at a standard price and encourage viewers to buy it before it sells out, as they are currently live.

Structure

1Showcase large Hawaiian pothos
2Announce availability
3Mention standard pricing
4Urge immediate purchase
5

Original caption

OMG the Hawaiian pothos (large golden pothos) came in so big this week!!! #Houseplants #plantbusiness

More from @brandontheplantguy

More breakout videos from this creator.

State they are live

Product placement

Hawaiian pothos (large golden pothos) ACTS - it is a plant being sold, its appearance is the subject of the video. Removing it would change the video's subject. Brandon The Plant Guy ACTS - it is the creator's business name, and the video is promoting their plant business. Removing it would change the video's subject. The Planty APPEARS - it is a neon sign in the background, its removal would not change the video.

Call to action

Come join us. Come purchase it before it sells out. We're live right now.

On-screen text

The Planty

Transcript

OMG the Hawaiian pothos (large golden pothos) came in so big this week!!! This thing is insanely tall and a 10-inch pot staked up tonight. You're gonna have to come join us. We're auctioning it. Well actually we're not even auctioning it. It's standard price. Come purchase it before it sells out. We're live right now.

You have to come join us tonight for our rare plants and giveaways! #Houseplants

325.9Kviews·@brandontheplantguy

This tiny string of hearts is adorable!!!! #Houseplants #plantbusiness #easycare

@brandontheplantguy

We have so many new plants tonight! Come join us for a night of fun! #Houseplant

@brandontheplantguy

Lucky bamboo is one of my personal favorite plants. Do you want one? We are LIVE

@brandontheplantguy

They are back! #plantbusiness #Houseplants

@brandontheplantguy

We got some incredible string of hearts #plantbusiness #Houseplants

@brandontheplantguy

Do you love houseplants? Come join us tonight! We are LIVE with new arrivals. #H

@brandontheplantguy

These Hoya are gonna go fast! #plantbusiness #Houseplants

@brandontheplantguy

These XXL Hoyas are crazy! Come join us #plantbusiness #Houseplants

@brandontheplantguy

These are huge! #plantbusiness #Houseplants

@brandontheplantguy

We finally have mini monstera in stock! #Houseplants #plantbusiness

@brandontheplantguy

This plant is INSANELY large!! Come join me I’m live right now #satinpothos #pla

@brandontheplantguy