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10.1Talking HeadOther hookLifestyle
Hook
West Elm Planter Dupe
@mariahgrows
151.3K followers · usually 13.4K views a post
Views
132.4K
Likes
8.8K
Comments
63
Shares
812
Promoted product
West Elm Canopy Glass Self-Watering Planter
Why it worked
The video offers a cost-effective DIY solution to a desirable, but expensive, product, tapping into the popular 'dupe' trend. The clear demonstration and visual appeal of the final product make it highly shareable.
Summary
The creator shows how to create a DIY self-watering planter system as a dupe for an expensive West Elm planter. They use a lampshade, a cork, a wick, and a glass bowl to assemble the planter, costing significantly less than the original.
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Transcript, structure and on-screen text
5 beats, a 125-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
The perfect dupe if you ask me! ✌️ what do you think?? 🪴 Cissus discolor - don’t let this plant dry out, a self watering pot is best. It’s so pretty 🤭
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