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27.1Talking HeadDirect Question hookCreator Economy
Hook
What social media platform pays more for views?
@realjbcontent
3.1K followers · usually 2.6K views a post
Views
30.7K
Likes
1.0K
Comments
68
Shares
45
Promoted product
TikTok
Why it worked
The video provides a direct, data-driven comparison of monetization on two major platforms, offering valuable insights for content creators looking to maximize their earnings.
Summary
The video compares view monetization on TikTok and Facebook, showing that TikTok paid the creator more per view and a higher total amount for a similar number of views. The creator highlights the RPM and total earnings for videos posted on both platforms.
Structure
- 1Introduce comparison: TikTok vs. Facebook monetization
- 2Show Facebook video performance (views, qualified views, RPM, earnings)
- 3Show TikTok video performance (views, qualified views, RPM, earnings)
- 4Compare earnings and conclude TikTok pays more
Product placement
Facebook: ACTS - it is a social media platform where videos are posted and monetized. Removing it would change the video's topic. TikTok: ACTS - it is a social media platform where videos are posted and monetized. Removing it would change the video's topic.
On-screen text
TIKTOK VS FACEBOOK
VIEW MONETIZATION
58,000
views
$1.93
Earnings rate
Per 1,000 qualified views
$38.84
Approximate earnings
Across this post's lifetime
60,000
18,400
qualified
RPM
$2.39
Rewards calculation
Rewards
$44.06
RPM
$2.39
Original caption
TikTok vs Facebook view monetization… - #tiktokgrowthtips #tiktokmonetize #monetizationviews #creatorrewardsprogram #contentmarketing
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