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All breakouts
8.0Silent UGCDirect Question hookB2B
Hook
"How is Prime going?" Workers:
@amazonteamsters
140.9K followers · usually 3.4K views a post
Views
26.9K
Likes
2.5K
Comments
50
Shares
1.1K
Why it worked
The video uses a relatable meme format and unexpected imagery (a groundhog in a warehouse) to humorously comment on the perceived stress of Amazon workers during peak sales events like Prime Day.
Summary
The video humorously depicts Amazon workers' reactions to the question "How is Prime going?" by showing a startled groundhog in an Amazon warehouse setting. The visual implies that workers are overwhelmed or stressed during Prime events.
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Transcript, structure and on-screen text
4 beats and 2 lines of on-screen text — the parts you need to write your own version.
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