Why it worked
The video uses a relatable meme format and unexpected imagery (a groundhog in a warehouse) to humorously comment on the perceived stress of Amazon workers during peak sales events like Prime Day.
Summary
The video humorously depicts Amazon workers' reactions to the question "How is Prime going?" by showing a startled groundhog in an Amazon warehouse setting. The visual implies that workers are overwhelmed or stressed during Prime events.
Structure
- 1Question posed: "How is Prime going?"
- 2Workers' reaction implied
- 3Groundhog appears in warehouse
- 4Groundhog looks startled/overwhelmed
Product placement
Amazon: it is the company whose workers are depicted in the video. It merely APPEARS as the context for the video, and removing it would not change what happens in the video.
On-screen text
"How is Prime going?"
Workers: