The video likely worked because it tapped into a relatable feeling of self-doubt followed by a surge of confidence, presented in a visually appealing way with a trendy outfit and music.
Summary
The creator is showing off an outfit, expressing confidence and feeling good in what she's wearing. She is posing and dancing to music.
Structure
1Introduction and expression of doubt
2Declaration of feeling good
3Posing and dancing
4Close-up shot
Product placement
The creator is promoting her own brand/store, "Maddy Infield", which is linked in her bio.