Why it worked
The video taps into the popular 'clean with me' and organization trend, providing satisfying visual ASMR content. The neat arrangement of makeup products appeals to viewers interested in beauty and home organization.
Summary
The video shows a person organizing makeup products in a drawer using clear organizers. The drawer is emptied, cleaned, and then the organizers are placed inside. Makeup items like palettes, lipsticks, mascaras, foundations, and brushes are then neatly arranged within the organizers. The creator expresses happiness with the organized result.