Why it worked
The video offers a counter-intuitive but aspirational piece of advice that challenges common social norms around discussing busyness. It taps into the desire for status and perceived success, making the advice about projecting calm and unhurriedness appealing.
Summary
The video offers advice on how to respond when asked "How have you been?" It suggests avoiding the word "busy" and instead projecting calm and unhurried confidence, which is presented as a sign of wealth and status. The creator then promotes their ebook, "The Quiet Wealth System," which teaches this approach.