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The video taps into the common curiosity about the high cost of living in New York City and uses a guessing game format to engage viewers. The reveal of the actual rent, which is significantly lower than the guess, creates a surprising and relatable moment.

Summary

The creator asks a stranger in New York City to guess how much they pay in rent. After asking about the neighborhood, number of bedrooms, and bathrooms, the creator guesses $6500, but the actual rent is $2350. The creator then offers advice on moving to New York City.

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Transcript, structure and on-screen text

5 beats, a 145-word transcript and 49 lines of on-screen text — the parts you need to write your own version.

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Original caption

Can I guess how much you pay rent in NYC? If you’re looking for a new apartment, comment “APT” #nyc #apartmenttour #apartment #nycapartment

you live in New York

Why it worked

Summary

Transcript, structure and on-screen text

Original caption

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