Why it worked
The video is a GRWM (Get Ready With Me) style makeup tutorial, which is a popular and engaging format on TikTok. The creator's close-up shots and focus on the makeup application process likely resonated with viewers interested in beauty and makeup content.
Summary
The video shows a person applying makeup. They start by applying lip balm, then foundation, blush, and finally eyeliner and mascara. The creator also uses a powder brush to set their makeup.