Why it worked
The creator uses a common social media tactic of addressing negative comments indirectly by showcasing positive results, which can resonate with viewers seeking authentic product recommendations.
Summary
The creator applies a skincare cream to their face, asserting it's their favorite despite negative comments and highlighting its positive effect on their skin.
Structure
- 1Applying cream to face
- 2Showing skin results
- 3Expressing love for the product
- 4Ignoring negative feedback
Product placement
crema 345: ACTS - its interface is operated (applied to face), it generates a visible result (improved skin appearance), someone says what it does for them (makes skin look good). Removing it would change what happens in the video.
On-screen text
Ignorando todos
los malos comentarios
y aferrándome a mi
crema 345 porque
nada más mira mi piel