Is this the end?

@victor_mush

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SoundTikTok sound · original sound - victor_mush

Promoted product

Savannasavannafibre.com

Savanna Fibre – SavWifi | SavGo | Combo

Why it worked

The video likely performed well due to its direct comparison with established competitors (MTN, Airtel) and the compelling offer of unlimited internet with flexible pricing and a significant free trial period, tapping into a common consumer pain point of expensive data bundles.

Summary

The video introduces Savanna's new SIM cards and unlimited internet packages, highlighting that users can pay for unlimited internet for various durations like one hour, four hours, or a day, without needing traditional bundles. The creator emphasizes the value by mentioning that purchasing a SIM card for 50k comes with seven days of free unlimited internet.

Structure

1Introduction of competitors (MTN, Airtel) and their potential worry.
2Announcement of Savanna's new SIM cards and unlimited internet.
3Explanation of Savanna's pricing model (pay for unlimited internet, not bundles).

Original caption

Savanna Uganda launches sincere with unlimited internet #savannahinternet #savannahsimcards

More from @victor_mush

Product placement

MTN: appears as a logo on screen, does not act. Removing it would not change what happens in the video. Airtel: appears as a logo on screen, does not act. Removing it would not change what happens in the video. Savanna: acts as the provider of the SIM cards and unlimited internet service being promoted. Removing it would change what happens in the video as it is the product being advertised. SavGo: acts as the name of the unlimited internet service/SIM card package. Removing it would change what happens in the video as it is the product being advertised.

On-screen text

Is this the end? MTN airtel SAVANNA Eno Simcard Masavu! SavGo SAVANNA www.savannafibre.com Say bye bye to bundles. Go unlimited with SAVGO. SavGo 1 HOUR UGX 550/- SavGo 4 HOURS UGX 1,900/- SavGo 24 HOURS UGX 3,200/- SavGo 48 HOURS UGX 5,300/- SavGo WEEKLY UGX 16,000/- SavGo MONTHLY UGX 53,000/-

Transcript

MTN and Airtel must be worried right now because guess what? Savanna just launched simcards. And their simcards you don't even have to buy internet bundles. You can simply pay for unlimited internet. And this is the crazy part. Their packages start from one hour. Yeah, you can pay unlimited internet for just one hour or even four hours or even a day. If you just want unlimited internet for a limited time to do a few things. And that's not even the craziest part. When you buy their simcard at only 50k, it comes with seven days of free unlimited internet.