before

@kelseamaxwell

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SoundTikTok sound · original sound - kelseamaxwell

Promoted product

Coco & Eve Sunny Honey Bronzing Foam

Why it worked

The video effectively showcases a desirable outcome (a natural-looking tan) achieved with a specific product, appealing to viewers seeking similar results, especially for vacation.

Summary

The creator demonstrates how to achieve a natural-looking tan using Coco & Eve Sunny Honey Bronzing Foam. She applies the foam with a mitt and brush, then rinses it off to reveal a glowing complexion, ready for vacation.

Structure

1Before and after comparison
2Applying self-tan with mitt
3Applying self-tan with brush
4Rinsing off
5Final glowing result

Product placement

Coco & Eve Sunny Honey Bronzing Foam: ACTS - it is used to apply a self-tan to the creator's skin, resulting in a tanned appearance. Removing it would change the video's outcome. Coco & Eve: APPEARS - it is part of the product name on the bottle. Removing it would not change what happens in the video.

Original caption

literally the best hack to a perfect summer tan ☀️ @Coco & Eve #cocoandevepartner #tanning #selftan #glowingskin #GlowUp

More from @kelseamaxwell

On-screen text

before after

Transcript

Watch my skin go from pale to this in just a few hours. I'm on vacation so naturally I want to look as tan as possible. Right ahead to the beach, I used the Coco & Eve Sunny Honey bronzing foam. Applying a generous amount in circular motions all over my body. And the best part about this is it's so creamy, so it makes it so easy to blend. And you can see exactly where you're putting it to make sure you don't end up streaky. I love the Kabuki brush for any tricky spots and to tan my face using the contour method. After letting this sit for just a few hours and rinsing off, I'm left with the prettiest natural glow that looks like I've already been on vacation. I'm ready to go to the beach looking and feeling my best.