IN THIS BRAND

@g_infourthgear

830.7K followers · usually 60.4K views a post

Views

311.4K

Likes

9.7K

Comments

199

Shares

502

SoundTikTok sound · Bath ghost, scary music box, BGM(1213207)

Why it worked

The video effectively uses a narrative hook about a horror game with player choice to draw viewers in. The direct call to action to join the live stream taps into the immediate engagement potential of live gaming content.

Summary

This video introduces a new horror game where players control two young boys surviving a zombie apocalypse. Every decision made by the player impacts the story's outcome, and the creator is currently live playing the game.

Structure

1Introduction to the horror game
2Player characters and setting
3Gameplay mechanic: player choices affect the story
4Call to action to join the live stream

Call to action

Just tap my profile to join

On-screen text

IN THIS BRAND EVERY DECISION WE CAN CHANGE THE STORY TWO YOUNG BOYS APOCALYPSE OVERRUN BY ZOMBIES JUST TRYING TO WANT TO HELP BOTH ALIVE MY PROFILE FLASHING THAT MEANS I'M TRYING NOT TO TAP MY PROFILE

Transcript

In this brand new horror game, every decision we make can change the story. We play as two young boys living in the apocalypse and a town overrun by zombies, just trying to survive. If you want to help keep them both alive and you see my profile flashing, that means I'm trying not to mess up. Just tap my profile to join.