Loading video…
All breakouts
David Yurman
3.4Talking Head
Hook
and
@monicapontee
1.9K followers · usually 661 views a post
Views
2.2K
Likes
63
Comments
12
Shares
2
Selling · Other Product
Why it worked
The video taps into a popular trend (pinky rings) and features a relatable activity (shopping with a parent). The aspirational brand, David Yurman, adds an element of luxury and desire, making the content appealing.
Summary
The creator and her mom visit the Cantera Mall in San Antonio, Texas, to find pinky rings. They are seen browsing and shopping at the David Yurman store, ultimately purchasing items.
Structure
- 1Introduction to the pinky ring trend and mall visit
- 2Arrival at the Cantera Mall in San Antonio
- 3Browsing jewelry at David Yurman
- 4Trying on rings
- 5Purchasing items and leaving with shopping bags
Product placement
David Yurman: ACTS - it is a jewelry store where the creator browses and purchases items. Removing it would change what happens in the video. David Yurman: APPEARS - it is the name of the store visible on the storefront and on shopping bags. Removing it would not change what happens in the video.
On-screen text
and
the
trend
the
Mall
Antonio
can
pinky
Yurman
24
until
twenty-four
Original caption
I love my mom so much @David Yurman #davidyurman #pinkyring #matchingringswithmybestie
More from @monicapontee
Their other posts in the index, biggest breakout first.
