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@monicapontee

2.1K followers · usually 950 views a post

Views

2.3K

Likes

63

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12

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2

SoundTikTok sound · original sound - monicapontee

Promoted product

David Yurman

Shop iconic collections, Cable bracelets, sculptural creations, and innovative ring and necklace designs from America

3 videos3 creators

Why it worked

The video taps into a popular trend (pinky rings) and features a relatable activity (shopping with a parent). The aspirational brand, David Yurman, adds an element of luxury and desire, making the content appealing.

Summary

The creator and her mom visit the Cantera Mall in San Antonio, Texas, to find pinky rings. They are seen browsing and shopping at the David Yurman store, ultimately purchasing items.

Structure

1Introduction to the pinky ring trend and mall visit
2Arrival at the Cantera Mall in San Antonio
3Browsing jewelry at David Yurman
4Trying on rings

Original caption

I love my mom so much @David Yurman #davidyurman #pinkyring #matchingringswithmybestie

More from @monicapontee

Product placement

David Yurman: ACTS - it is a jewelry store where the creator browses and purchases items. Removing it would change what happens in the video. David Yurman: APPEARS - it is the name of the store visible on the storefront and on shopping bags. Removing it would not change what happens in the video.

On-screen text

and the trend the Mall Antonio can pinky Yurman 24 until twenty-four

Transcript

and my mom and I have been obsessed with the pinky ring trend so we're at the Cantera Mall in San Antonio Texas to see if we can find some pinky rings and David Yurman