Why it worked
The video leverages the popular 'day in the life' aspirational aesthetic, specifically targeting the 'corporate girlie' niche with relatable, high-quality visuals of a professional lifestyle in a major city.
Summary
A 23-year-old woman working in Washington D.C. shares a montage of her daily routine, including getting ready, commuting, working, and grabbing drinks with coworkers. The video highlights her professional life in the Capitol Hill area.
Structure
- 1Morning routine and getting ready
- 2Commute to the office
- 3Coffee break and work tasks
- 4Lunch and meetings
- 5Evening drinks with coworkers
- 6Heading home
On-screen text
DAY IN MY LIFE
23 y/o living in washington dc
working | Capitol Hill | happy hour
7:00am
hair and makeup
7:30am
get dressed
8:15am
commute to office
9:00am
coffee
11:00am
fit check ofc!
12:00pm
attorney luncheon
2:00pm
Hill meetings
3:30pm
back at the office
someone left a sweet treat!
6:00pm
drinks w coworkers!
9:00pm
head home