Loading video…
All breakouts
8.0Silent UGCCuriosity Gap hookCreator Economy
Hook
Wait for it 😇
@ilya_borzov
22.6M followers · usually 1.0M views a post
Views
7.6M
Likes
175.8K
Comments
1.2K
Shares
1.7K
Why it worked
The video uses a common relatable mishap (dropping a phone) and a surprising twist (receiving flowers and a gift) to create a heartwarming and shareable moment.
Summary
A delivery person drops their phone on a crosswalk, and a man in a car stops to help them pick it up. The man then retrieves a bouquet of flowers and a box from the delivery bag and hands them to the delivery person.
Structure
- 1Delivery person drops phone
- 2Man in car stops to help
- 3Man retrieves items from bag
- 4Man hands items to delivery person
Product placement
Delivery Club: This is a food delivery service. It appears as a logo on the courier's bag. Removing it would not change what happens in the video.
On-screen text
Wait for it 😇
Original caption
Wait for it 😇
More from @ilya_borzov
More breakout videos from this creator.
