Why it worked
The video likely resonated due to the popular song and its uplifting message, combined with visually engaging imagery of city lights and fireworks. The use of text overlays makes it easily digestible and shareable.
Summary
The video displays lyrics from the song "thatPOWER" by will.i.am and Justin Bieber, set against a montage of cityscapes and fireworks. The lyrics emphasize themes of life, power, and growth.
Structure
- 1Introduction of lyrics
- 2Themes of being alive and powerful
- 3Progression of time and growth
- 4Song credits
On-screen text
and oh
i'm alive
i'm alive
i'm alive
i'm alive
and ohh
i can
i can
i can fly
and ohhh
and ohhh
i'm alive
i'm alive
i'm alive
(power)
every
every second
minute
hour
bigger
better
stronger
power
lovin' every
second
minute
hour
bigger
better
stronger
#thatPOWER
— will.i.am & justin bieber
power