@dr.delicacy — 29x breakout selling Beurre Bordier

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We just shipped Beurre Bordier to ALASKA!

@dr.delicacy

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Beurre Bordier

Why it worked

The video leverages a sense of accomplishment and expansion by highlighting a significant shipping achievement (first order to Alaska) and the company's nationwide reach. The visual of the product being carefully packaged and shipped over a long distance creates a narrative of dedication and quality.

Summary

The video shows the process of packaging and shipping Beurre Bordier butter from France to Alaska. It highlights the long distance and the company's expansion across the US, noting that only Vermont remains to be shipped to.

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Original caption

This week, we shipped our very first Beurre Bordier order to Fairbanks, Alaska. 🧈✈️🏔️ Seeing handcrafted butter make its way from Brittany, France, to Houston, and now all the way to Alaska is something we never imagined when we first started shipping nationwide. Back in 2020, most of our orders were local pickup, with only a handful of customers shopping in-store. Over the past few years, we've poured countless hours into rebuilding our website, improving our shipping process, and making it possible to deliver these incredible products across the country. Moments like this remind us just how far we've come, and it's all because of your support. Thank you for trusting us with your tables, your celebrations, and your kitchens. We truly couldn't do this without you! And now... there's only one state left that we haven't shipped to – Vermont 🇺🇸 #DRDelicacy #FrenchButter #Butter #Alaska #Vermont