Why it worked
The video likely performed well due to the highly satisfying ASMR nature of soap cutting and crushing, combined with visually appealing colors and the creator promoting their own YouTube channel, which is a common and effective cross-promotion strategy.
Summary
The video features hands breaking apart various bars of soap, creating colorful powder and satisfying ASMR sounds. Different brands of soap are shown and broken down, with the creator's YouTube channel being promoted in the on-screen text.