Rank first in AI search

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Google Preferred Sources

Why it worked

The video capitalizes on a timely and significant change in Google's search algorithm, offering actionable advice that directly addresses a potential pain point for content creators and SEO professionals. The clear, step-by-step instructions and the promise of a competitive advantage make it highly valuable.

Summary

Google has introduced a new 'Preferred Sources' feature for AI search results, allowing users to select specific websites that will be prioritized. To leverage this, creators need to generate a unique URL for their site and strategically place it across their content, making it easy for users to add them as a preferred source.

Structure

1Google's new 'Preferred Sources' feature for AI search
2How Preferred Sources work and their benefits
3Creating the Preferred Source link
4Strategically placing the link across content
5Call to action for more information

Product placement

Google (search engine, ACTS - provides search results and a new feature called Preferred Sources that influences search result visibility, removing it would change the video's topic and explanation of AI search functionality), Preferred Sources (feature within Google Search, ACTS - allows users to designate preferred websites which influences search result visibility, removing it would make the video's explanation incomplete)

Original caption

Google just added a feature that changes how your site appears in AI search results, and most people haven't set it up yet. It's called Preferred Sources. When a user adds your site, Google is more likely to surface it in AI Overviews and AI mode, and it gets a visible preferred badge. The setup takes minutes and the link can go in your blog posts, newsletter, and social content. Most sites will ignore this. The ones that don't will have a head start. What's your current SEO focus right now — AI search or traditional organic? #seo #aisearch #googleupdates #contentmarketing #digitalmarketing

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On-screen text

Rank first in AI search GOOGLE JUST GAVE US THE ULTIMATE SHORTCUT TO RANK NO. 1 IN AI RESULTS AND THIS IS TO START DOING RIGHT NOW BEFORE YOUR COMPETITORS CATCH ON Preferred Sources, now in AI Search Our Preferred Sources feature makes it easy to see more from your favorite websites. And starting today, it's coming to AI Overviews and AI Mode, so you'll be able to easily spot links in AI responses from the sources you've already selected. Just like in Top Stories, your Preferred Sources will be clearly labeled to stand out. Setting it up is simple: just visit source preferences in Search personalization settings to find and add your favorite sources. Any website that publishes fresh content is eligible. We've found that people are twice as likely to click through to a Preferred Source, and people have already selected more than 345,000 unique sources. THE NEW FEATURE IS CALLED PREFERRED AND HERE'S HOW IT WORKS Fresh perspectives, new updates and prominent links We're introducing a new way to explore articles and perspectives when you're looking to understand the latest updates on a topic you're interested in. We know people often want to read an article or a post for these searches, but some initial context and a range of options helps them decide where to dig in. Now, for some searches when you have a question about a developing topic, you'll start seeing a prominent carousel, which will also highlight your Preferred Sources. This will help make timely articles more visible on a wider range of queries. MD N SOWE AS DDS A PREFERRED SOURCE IT BECOMES FAR MORE LIKELY TO SHOW UP IN AI OVERVIEWS IN AI MODE GETS MARKED WITH A SMALL PREFERRED BADGE CONSTANTLY PUBLISHES USEFUL PROFITABLE YOU NEED TO MAKE IT AS SIMPLE AS POSSIBLE FOR VISITORS TO ADD YOU AS A PREFERRED SOURCE HERE'S HOW FIRST Create your preferred source link Use this URL format: google.com/preferences/source? cs=0&hl=en&site=YOURWEBSITE.COM Replace YOURWEBSITE.COM with your actual domain. When someone clicks it, Google asks them to confirm. That's it. One click. USING THIS FORMAT STEP 02 Place it where your audience already is Website: bottom of every blog post, footer, About page. Email: a short line in your regular send - link it. Social: bio, posts where you share content, pinned to top of profile. Catch people the moment they found your content useful -- that's when they'll act. SECOND ADD THAT SITE ON EACH BLOG POST NEWSLETTER AND ACROSS EVERY SOCIAL POST STEP 03 Write the call to action Don't overthink it. "Add us as a Google Preferred Source and our content will show up for you whenever you search topics we cover." Benefit + action. Keep it one sentence. People don't need an explanation of the system -- just what's in it for them. THIRD WHEN SOMEONE THEY SIMPLY HAVE TO SELECT YOUR AND NOW GOOGLE SEES WHAT THEY WANT OF YOUR CONTENT THE FULL GUIDE SET THIS UP FOLLOW ME COMMENT SEO IT OVER TO

Transcript

Google just gave us the ultimate shortcut to rank number one in AI results and this is to start doing right now before your competitors catch on. Preferred Sources, now in AI Search. Our Preferred Sources feature makes it easy to see more from your favorite websites. And starting today, it's coming to AI Overviews and AI Mode, so you'll be able to easily spot links in AI responses from the sources you've already selected. Just like in Top Stories, your Preferred Sources will be clearly labeled to stand out. Setting it up is simple: just visit source preferences in Search personalization settings to find and add your favorite sources. Any website that publishes fresh content is eligible. We've found that people are twice as likely to click through to a Preferred Source, and people have already selected more than 345,000 unique sources. The new feature is called Preferred Sources and here's how it works. Fresh perspectives, new updates and prominent links. We're introducing a new way to explore articles and perspectives when you're looking to understand the latest updates on a topic you're interested in. We know people often want to read an article or a post for these searches, but some initial context and a range of options helps them decide where to dig in. Now, for some searches when you have a question about a developing topic, you'll start seeing a prominent carousel, which will also highlight your Preferred Sources. This will help make timely articles more visible on a wider range of queries. When someone adds your site as a Preferred Source, it becomes far more likely to show up in AI Overviews and AI mode. And it gets marked with a small preferred badge. If your site constantly publishes useful, profitable content, you need to make it as simple as possible for visitors to add you as a Preferred Source. Here's how. First, create a link using this format: google.com/preferences/source?cs=0&hl=en&site=YOURWEBSITE.COM Replace YOURWEBSITE.COM with your actual domain. When someone clicks it, Google asks them to confirm. That's it. One click. Second, add that site on each blog post, newsletter and across every social post. Third, when someone clicks that, they simply have to select your site and now Google sees what they want of your content. If you want the full guide on how to set this up, make sure to follow me, comment SEO, and I'll fire it over to you.