Why it worked
The video leverages a strong visual hook and the curiosity gap surrounding 'forbidden' or dangerous food, combined with the popular Fallout franchise aesthetic to drive engagement.
Summary
The creator opens a vintage can of peaches labeled as being from a Fallout shelter and then shows a pan of moldy, black peach cobbler. The video is a humorous, staged experiment playing on the Fallout video game aesthetic.
Structure
- 1Introduction of the vintage can
- 2Opening the can
- 3Reveal of the moldy cobbler
- 4Final shot of the spoiled food
Call to action
Follow for more recipes.
On-screen text
THE FORBIDDEN
Opening 70 year old Peaches from a Fallout Shelter