Why it worked
The video uses a popular "buy or bye" format, which is engaging for viewers interested in fashion hauls and try-ons. The creator's decisive commentary on each item makes it easy for viewers to follow her decision-making process.
Summary
The creator is in a fitting room at Stradivarius, trying on various clothing items. She showcases several outfits, deciding to "bye" (pass on) most of them due to fit or personal preference, but ultimately decides to "buy" a denim skirt with a rose pattern.
Structure
- 1Trying on a black dress
- 2Showing various tops and shorts
- 3Trying on a purple cami and white shorts
- 4Trying on a black off-the-shoulder top and white shorts
- 5Trying on a black top and denim skirt
- 6Deciding to buy the denim skirt
- 7Trying on a white shirt and shorts set
Product placement
Stradivarius: appears as a store name in on-screen text and as a brand on clothing tags. Removing it would not change what happens in the video.
On-screen text
buy or bye at
stradivarius
BYE
this color
thought this was so cute but i
knew i wouldn't wear it
thinking of going back for it tbh
BYE
need a good pair of white linen shorts
this one was too high waisted & too long
BYE
love the slouchiness butttt
i have so many black tops already
BYE
fit is ok, nothing spesh
BYE
guess my fave color lol
not the most flattering on me tho
BUY
the skirt in question
just so cute i love the roses
and the lace detail at the back !!!
+ on sale hehe