oh guys

oh guys okay so I'm just going to add my 2 cents to the whole influencer discussion but basically from a brand perspective as a brand that does work with up and coming creators now I think a lot of businesses are getting the Mark so wrong I think a lot of businesses are getting the mark so wrong you don't realize that most importantly your customers are your baseline for your business sending out something as a thank you or making them part of that experience that you so freely give away is so important making them part of that experience that you so freely give away is so important we are living in a new era of content people want to feel included in the journey they want to also get the that surprise that content box they also want to be a part of it also get the that surprise that content box they also want to be a part of it and a lot of brands are getting it so wrong right they're working with the exact same creators they're working with the exact same creators and there's no shame in that those creators also worked so hard to grow their names also worked so hard to grow their names but it doesn't mean that smaller creators should be excluded from the selection but it doesn't mean that smaller creator should be excluded from the selection and most importantly the customer should be valued more than anything right and most importantly the customer should be valued more than anything right what I've seen as someone that has grown businesses e-commerce brands what I've seen as someone that has grown businesses e commerce brands for the last six years customers are going to be your baseline for your advertising for your marketing they are going to be one of your biggest word of mouth in business they are going to be one of your biggest word of mouth in business if you do not include them in any type of journey that you so freely give away you are going to be outnumbered by the smaller businesses you are going to be outnumbered by the smaller businesses that are going to start implementing this now I cannot that are going to start implementing this now I cannot talk on the attitudes that's not my actual discourse that I want to discuss talk on the attitudes that's not my actual discourse that I want to discuss but what I want to say is that customer journey is also important but what I want to say is that customer journey is also important they are tagging they are sharing on social media they're letting a friend know they are tagging they are sharing on social media they're letting a friend know that is where you include them right so what I do with my business is that is where you include them right so what I do with my business is I send out free content boxes to my customers I send out free content boxes to my customers whether I send a free item in the order that they package that they purchase whether I send a free item in the order that they package that they purchase I send something so that they also feel I send something so that they also feel included because they spent their hard earned money with your brand included because they spent their hard earned money with your brand and they are most likely to purchase with you from you multiple times and they are most likely to purchase with you from you multiple times and really bring in customers and really bring in customers you cannot want someone's money exclude them from the events the socialising you cannot want someone's money exclude them from the events the socialising and then expect them to still want to be loyal to your business and then expect them to still want to be loyal to your business marketing has changed customer perching has changed marketing has changed customer perching has changed if we do not value the customer anymore we as a business will not thrive if we do not value the customer anymore we as a business will not thrive and yes you can use the same creators constantly and yes you can use the same creators constantly but there's no exposure there's no new details but there's no exposure there's no new details and another thing that I'm going to add into this chat and another thing that I'm going to add into this chat is that the same creators it's overplayed okay is that the same creators it's overplayed okay we have so much negativity from certain we have so much negativity from certain brands that are used for promotion and then the brands don't deliver brands that are used for promotion and then the brands don't deliver and now it becomes a matter of trust do I actually recommend this business and now it becomes a matter of trust do I actually recommend this business and you won't have the same issue if you actually and you won't have the same issue if you actually included the customer into your journey included the customer into your journey if you also allowed them to have the exact same experience if you also allowed them to have the exact same experience so that is all I'm saying value the customer so that is all I'm saying value the customer include your customers in the journey and most importantly include your customers in the journey and most importantly work with up and coming creators they are passionate they are willing to thrive work with up and coming creators they are passionate they are willing to thrive they are willing to grow your business even further than you would think they are willing to grow your business even further than you would think they would take it you are not just another free content box they would take it you are not just another free content box you are someone as a business that matters to them you matter you are someone as a business that matters to them you matter because they are part of your growth and a part of your journey because they are part of your growth and a part of your journey so that's my two sense I'm not here for the commentary of the attitudes so that's my two sense I'm not here for the commentary of the attitudes whatever I don't know whatever I don't know I cannot tell you my experience but I've worked with businesses I cannot tell you my experience but I've worked with businesses I mean I've worked with the influencers I've had negative experiences I mean I've worked with the influencers I've had negative experiences but it's not everything I've worked with incredible small creators but it's not everything I've worked with incredible small creators they've done such a phenomenal job for my business they've done such a phenomenal job for my business and most importantly I have worked with exceptional customers and most importantly I have worked with exceptional customers that have grown my businesses exponentially most importantly they tell me that have grown my businesses exponentially most importantly they tell me that they felt so apart they love that item and they can't believe they even that they felt so apart they love that item and they can't believe they even received that is it true what do I do with this received that is it true what do I do with this that is what you want someone to experience they're also at the end of the day that is what you want someone to experience they're also at the end of the day people that want to be a part of something so don't forget about the customer people that want to be a part of something so don't forget about the customer and most importantly smaller creators also should be valued and most importantly smaller creators also should be valued and looked at they do an exceptional job and looked at they do an exceptional job and most importantly they will grow with your business as you go and most importantly they will grow with your business as you go