Oh my god

@7brewcoffee

655.3K followers · usually 48.7K views a post

Views

378.4K

Likes

48.3K

Comments

1.1K

Shares

2.7K

SoundTikTok sound · original sound - amazonmgmstudios

View velocity

+1.7K views over 16.0d · ~103/day · 4 observations

Promoted product

7 Brew Coffee

Visit 7 Brew for an elevated coffee drive-thru experience.

8 videos8 creators

Why it worked

The video leverages a visually appealing, seasonal drink and connects it to a popular holiday, creating immediate relevance and desire for the product. The creator's enthusiastic reaction and the clear branding of the coffee shop make it easily shareable and aspirational.

Summary

A woman excitedly shows off a "Red, White, & Brew Shake" from 7 Brew Drive Thru Coffee, stating it makes her want the festive drink. The video highlights the shake and the coffee shop.

Structure

1Enthusiastic reaction to the shake
2Comparison to Fourth of July
3Expressing desire for the shake
4Showing the shake and shop

Product placement

Original caption

CAWWW! 🦅 today's forecast: Red, White, & Brew Shake 🎆⚽ #7Brew #7BrewCoffee Red, White, & Brew Shake: blue raspberry* w/ whipped cream + raspberry* drizzle *Sugar-free flavors available