Why it worked
The video uses a mysterious countdown and a visually striking opening with the Earth from space, combined with a relatable moment of a bad drink, to create intrigue and encourage viewers to anticipate the reveal of the date '8.12.26'.
Summary
The video opens with a shot of Earth from space, then transitions to a person walking in a rocky outdoor environment, drinking from a white cup. The person makes a disgusted face after drinking, then looks around as if searching for something. A smartphone with the 7 Brew logo appears, followed by a date "8.12.26" displayed against a starry background.