Why it worked
The video taps into a relatable human curiosity about the unknown and the thrill of suspense, making it engaging and shareable.
Summary
A group of people are walking down a hallway, and one person is drawn towards a scary noise. The video questions if the viewer would do the same.
Structure
- 1Group walks down hallway
- 2One person is drawn to a noise
- 3Question posed to viewer
On-screen text
there's always
one that goes toward
the scary noise
is it you?