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The video likely worked due to its strong aesthetic, utilizing a dark, glitchy, and mysterious visual style that is popular on platforms like TikTok. The rapid cuts and distorted imagery create a sense of intrigue and unease, encouraging viewers to watch and rewatch to decipher the visuals.

The video features a montage of glitchy, distorted black and white images. It begins with a close-up of a dark, animatronic-like figure, followed by static and then a group of similar figures. The imagery then shifts to distorted portraits of women, interspersed with more static and glitch effects, creating a surreal and unsettling visual experience.