Throwing away all my mascara bc of these

@itspeytonbabyy

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SoundTikTok sound · original sound - itspeytonbabyy

Promoted product

Plume Lashes

Why it worked

The video provides a clear, step-by-step tutorial for achieving a desirable lash look using individual false lashes, directly addressing a common beauty concern (mascara alternatives) with a visually appealing and seemingly natural result. The "lash map" and the demonstration of the sealing process offer practical, actionable advice, making the process seem achievable for viewers.

Summary

The creator demonstrates how to apply individual false lashes to achieve a natural-looking brown lash effect, claiming they are superior to mascara. She applies bond, individual lashes using a specific "lash map," seals them with a clamp, and then applies a seal product for long-lasting hold.

Structure

1Introduction of the product as a mascara alternative
2Demonstration of applying lash bond
3Application of individual lashes using a lash map
4Clamping and sealing the lashes

Original caption

These are so pretty r u kidding

More from @itspeytonbabyy

Product placement

Plume Lashes (ACTS - appears to be a brand of false lashes, the video demonstrates applying them and implies they are the product being used to achieve a desired look. Removing it would change the video's focus on achieving a specific lash look. The product name is visible on the packaging.) Seal (ACTS - appears to be a product used to seal lash extensions or bonds, demonstrated in the video to secure the lashes. Removing it would change the demonstration of the lash application process.)

On-screen text

Lash map 10,12,12,14,14,16

Transcript

Throwing away all my mascara bc of these These brown lashes are the most natural thing ever. You cannot tell me they don't look like my own eyeballs. They're so thin and soft and easy to do. When I apply that bond, I wait about 15 to 30 seconds and then I'm just gonna apply them straight to the base of my natural lash. As always, I'll put my lash map up on the screen so you guys can follow along. And right after I finish those, I always just take my clamp and really seal them together for my natural lash to the new lashes. And then lastly, of course, I'm taking the seal and I'm gonna apply that right to the base where I applied the bond and get rid of any tackiness. This is gonna give that extra hold where I can swim, sleep, and it'll last up to literally a week. It's insane. Your search for the perfect brown lash is finally over. I leave them linked down below.

3.5

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BOND & SEAL by Kiss Products

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