Why it worked
The video likely worked by tapping into the shared disappointment of Chinese football fans and then pivoting to a relatable "retail therapy" moment with the milk tea and blind box, creating a sense of shared experience and lightheartedness.
Summary
The creator discusses that China is not in the World Cup and then proceeds to drink Chinese milk tea. She mentions that buying two drinks allows for a chance to get a World Cup national team fridge magnet blind box, which she received, leading to her wallet being "hurt" but her stomach being happy.
Structure
- 1China not in World Cup
- 2Drinking milk tea
- 3World Cup blind box promotion
- 4Receiving a blind box
- 5Happy stomach, hurt wallet
Product placement
HeyTea: ACTS - a brand of milk tea that the creator drinks. Removing it would change what happens in the video. World Cup: APPEARS - a theme for the blind box. Removing it would not change what happens in the video.
On-screen text
hello mate China is not in this World Cup
你好,伙计,中国没有参加本届世界杯。
so today I came to drink Chinese milk tea again
所以今天我又来喝中国奶茶了
I only wanted to buy one drink
我只想买一杯饮料
but I found that if you buy any two drinks
但我发现如果你买任何两杯饮料
you can get a World Cup national
你可以得到一个世界杯国家
team fridge magnet blind box
队冰箱贴盲盒
blind box
盲盒
so my wallet got hurt again
所以我的钱包又受伤了
but my stomach is very happy
但是我的胃很开心
I'm really excited now
我现在真的很兴奋
I got this one
我得到了这个。
do you support this team bye bye
你支持这个队吗?拜拜。