Okay, we're gonna try...

@kamovsmakeup

210.9K followers · usually 18.8K views a post

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3.3M

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SoundTikTok sound · original sound - kamovsmakeup

Promoted product

Vicks Vapo Lozengesempli.fi

Why it worked

The video uses a humorous and unexpected scenario (a giant Vicks box appearing) to integrate a product promotion. The creator's relatable reaction and the surprising effectiveness of the product create an engaging and memorable advertisement.

Summary

The creator attempts to start a podcast but is interrupted by a large Vicks Vapo Lozenges display. After interacting with the display and obtaining the lozenges, the creator takes one and feels better, then returns to the podcast topic with a humorous anecdote.

Structure

1Attempting to start a podcast
2Discovering a large Vicks display
3Interacting with the Vicks display and getting lozenges
4Taking a lozenge and feeling better
5

Original caption

If you didn’t know Vicks had lozenges, WELL NOW YOU DO! They sent us a MASSIVE box to make sure we understood!!! #VicksVapoLozenges #VicksSouthAfrica #FindYourXtra |AD| Refer to the link https://empli.fi/vicks/ for product and company details and legals. MAT-ZA-VICKS-26 000070. June 2025

More from @kamovsmakeup

Product placement

Vicks (acts - the brand is featured prominently on a large display box and the product itself is shown and used, implying it's the focus of the video), Vicks Vapo Lozenges (acts - the specific product being advertised and interacted with), Vicks South Africa (appears - a hashtag, likely for regional targeting, doesn't change the video's core action), FindYourXtra (appears - a hashtag, likely for campaign tracking, doesn't change the video's core action)

On-screen text

Okay, we're gonna try... this podcasting thing again! -V WE'RE HERE!!!!!!!!!! now -Vicks H- hello? How did Vicks know I needed relief? This is weird, like... Oh, h- hi Hi, hello. What are we.... Wait, since when does Vicks have lozenges? Sir?? Since when does... Brother?? [mission: acquire lozenges] Thanks, Vicks. Okay, they're here, let's try this one more time neh? I feel so much better neh! So back to dating tips, okay. You look at them, you lower your voice, and you say: Are you Vicks? (flirty (barely) laugh) Because this connection feels... SOOTHING!

Transcript

Okay, we're gonna try... this podcasting thing again! -V WE'RE HERE!!!!!!!!!! now -Vicks H- hello? How did Vicks know I needed relief? This is weird, like... Oh, h- hi Hi, hello. What are we.... Wait, since when does Vicks have lozenges? Sir?? Since when does... Brother?? [mission: acquire lozenges] Thanks, Vicks. Okay, they're here, let's try this one more time neh? I feel so much better neh! So back to dating tips, okay. You look at them, you lower your voice, and you say: Are you Vicks? (flirty (barely) laugh) Because this connection feels... SOOTHING!