b*tches love a summa

@petfinn

32.7K followers · usually 569 views a post

Views

75.9K

Likes

442

Comments

2

Shares

15

SoundTikTok sound · original sound - hayusocial

Promoted product

Finn

Vet-formulated dog supplements, dental chews, and food toppers — NASC certified and made in the USA. Trusted by thousands of dog owners with 4,000+ five-star reviews. Shop allergy, hip & joint, calming, multivitamin, and more. Free shipping on $40+

8 videos2 creators

Why it worked

The video uses a popular sound and relatable summer vibes to promote a dog wellness product in a subtle, native way. The focus on enjoyment and the product's incidental presence make it feel authentic.

Summary

The video shows people enjoying drinks and their dogs in an outdoor setting, with the on-screen text "b*tches love a summa" appearing throughout. The creator's dog wellness products, Finn, are also visible on the table.

Structure

1Dog licking its tongue
2People toasting with drinks
3Finn products on table
4

Original caption

The Finn team loves a summa @dogppl

More from @petfinn

Product placement

Finn (dog wellness products) - ACTS - appears on screen in a yellow tin labeled "Allergy & Itch" and a silver bottle labeled "Finn". Removing these would not change what happens in the video. Dog PPL (a place) - APPEARS - a logo on a cup. Removing it would not change what happens in the video.