Why it worked
The video taps into a common experience (having braces) and provides relatable, opinionated advice with a clear rating system, making it engaging and shareable within the target audience.
Summary
The creator discusses which colors of braces elastics to avoid, rating them based on aesthetics and potential for staining. She advises against gray, white, yellow, clear, green, and lighter shades of red, suggesting bright red or black as better options.