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The video likely worked due to its satisfying visual demonstration of a practical product. The use of Chinese New Year decorations adds a festive and culturally appealing element, potentially broadening its reach.

The video shows a person installing and then demonstrating a beaded curtain or screen. The person walks through it, and it closes behind them. The video then shows the person removing the screen and then re-installing it. The screen is decorated with Chinese New Year motifs.