+108.1K views over 26.6d · ~4.1K/day · 7 observations
Why it worked
The video's success likely stems from its relatable "kid logic" narrative, where a child's potential mischief (spending money on snacks) is subverted by responsible behavior, leading to a satisfying reveal of the squishy toy. The creator's enthusiastic reaction and the toy's appealing sensory qualities (slow-rising, good smell) also contribute to its engagement.
Summary
A mother asks her son, "Nong Dew," to buy a banana-shaped squishy toy from school. She worries he might spend the money on snacks instead. Upon returning from school, Nong Dew proudly presents the squishy toy, which is soft, slow-rising, and smells good, much to his mother's delight.
Structure
1Mother asks son to buy a squishy toy
2Son goes to school
3Son returns with the squishy toy
4Mother and son test the squishy toy
5They find it satisfying and ask for suggestions for the next toy