How to play

@sweirdor

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SoundTikTok sound · Ode To My Family - Remastered 2020

Promoted product

Strum

Get real-time chords to over 1 million songs. Play along, tune up, and strum anything.

33 videos13 creators

Why it worked

The video effectively combines a popular song tutorial with a demonstration of a useful app, providing value to viewers interested in learning guitar. The "native mention" of the app as the source of the chords makes the promotion feel organic and helpful.

Summary

This video demonstrates how to play "Ode To My Family" by The Cranberries using simplified chord charts from the Strum app. The creator shows the chord diagrams and strumming pattern, encouraging viewers to check out the app for more song tutorials.

Structure

1Show chord diagrams (C, Am, Em, F)
2Demonstrate strumming pattern
3Introduce the Strum app
4Explain app's function

Original caption

Ode to my family – @The Cranberries guitar tutorial #thecranberries #guitartutorial #easyguitarsongs #learnguitar #strumapp

More from @sweirdor

Product placement

Strum (app): provides simplified chord charts for songs. It ACTS by displaying chord diagrams and strumming patterns, allowing users to learn songs. Removing it would change the video's instructional content. The Cranberries (band): appears as a photo and is mentioned as the artist of the song being taught. It merely APPEARS. Removing it would not change the video's core function but would remove context.

Call to action

check that out

On-screen text

capo 2 C 3-4-2-3-4-2-3-4 1 = thinnest string Am Em F

Transcript

How to play Ode To My Family capo 2 C Am Em F 3-4-2-3-4-2-3-4 1 = thinnest string I got these chords from Strum. Strum is the app that gives you simplified chord charts for any song you want. So if you want to learn more songs, then definitely check that out.