Life is hard. Choose fashion, make it harder.

@livsdesignn

24.7K followers · usually 8.9K views a post

Views

162.9K

Likes

30.7K

Comments

70

Shares

1.8K

SoundTikTok sound · original sound - livsdesignn

Why it worked

The video uses a relatable and humorous quote about the challenges of fashion design, combined with visuals of creators actively engaged in the craft, to create an engaging and shareable piece of content.

Summary

The video shows two young women working on sewing machines in what appears to be a fashion design studio. Overlay text humorously states "Life is hard. Choose fashion, make it harder."

Structure

1Introduction of the setting and creators
2Overlay text appears, setting a humorous tone
3Creators engage in sewing activities
4The video ends with the creators continuing their work

Product placement

JUKI: it is a sewing machine that is used to sew fabric. It appears in the video and is operated by one of the creators. Removing it would change what happens in the video.