Ken Carson is putting subble messages in his songs.

@.certifiedfraud

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Ken Carson

Why it worked

The creator leverages a popular artist and a sense of mystery to engage viewers, prompting them to listen closely and potentially share the video to discuss the 'hidden messages'.

Summary

The creator highlights that artist Ken Carson embeds hidden messages in his songs. They play a song and ask the audience if they can hear these messages, then rewind to emphasize the point.

Structure

1Introduction of Ken Carson's hidden messages
2Playing a song
3Asking if the messages were heard
4Rewinding the song to re-listen

Product placement

Ken Carson (artist): ACTS - his music is played. Removing it would change the video. Spotify (music streaming service): ACTS - it is used to play music. Removing it would change the video.

On-screen text

Original caption

#kencarson

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Transcript

Ken Carson is putting subble messages in his songs. Listen to this shit. Did y'all hear that? Y'all ain't hear that? Hold on, let me go back. Let me go back. Charlie, Charlie, Charlie, Charlie, Charlie, Charlie, Charlie, Charlie, I'm not