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Day 2 of moving into the smallest apartment in NYC 🇺🇸

@brightonpollard

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Why it worked

The video taps into the relatable struggle of living in small spaces, particularly in expensive cities like NYC. The creator's energetic and humorous approach to decorating, combined with the visual of a tiny apartment, likely resonated with viewers and encouraged engagement.

Summary

The creator is moving into a very small apartment in NYC and is in the process of decorating it. They are bringing in furniture like a mattress and an ottoman, and are considering options for placing them and adding decor like plants, lighting, and a rug.

Structure

1Moving into the smallest apartment in NYC
2Decorating and bringing in furniture (mattress, ottoman)
3Considering furniture placement and decor options
4Adding personal touches like plants and lighting
5Introducing a new plant named Honey Bee

On-screen text

Day 2 of moving into the smallest apartment in NYC 🇺🇸 I'M MOVING INTO THE SMALLEST APARTMENT IN NEW YORK CITY, I DON'T OWN ANYTHING, SO LET'S GO AHEAD AND DECORATE. MY FIRST ORDER GETTING THIS MATTRESS UP TO THE UP TO THE LOFT I'M JUST GONNA WILL JUST GIVE ME MORE SPACE IN THE APARTMENT. OKAY. A LADDER. LET'S BLOW THIS BABY UP IT'S HOT UP IT'S GONNA BE UP HERE. HOWEVER, THIS IS LOW KEY TERRIFYING. NOW I JUST NEED PLANTS, THINGS TO FILL UP THE SHELF, FORMS OF LIGHTING, BECAUSE LAST NIGHT IN THE DARK, THAT. FEEL THE HEAT. I HAD TO LUG THIS OTTOMAN FROM BROOKLYN, SO BE NICE. OKAY. WE HAVE SOME OPTIONS. WE COULD RIGHT THERE, A LITTLE READING OR WE CAN HAVE IT AGAINST THIS WALL, SO THEN I CAN MAYBE PUT A TV UP HERE, MAYBE A LITTLE RUG. I DID, HOWEVER, GET PILLOWS AND GO OVER HERE FOR NOW. THEN WE HAVE SOME PILLOWS. I DIDN'T HAVE ANY STORAGE TO CLOTHES, I GOT IT. ALSO A LITTLE IMPULSIVE. LAST BUT NOT LEAST, EVERYONE SAY HELLO TO HONEY BEE.

Original caption

Decorating my small apartment be like… #nyc #smallapartment #nycvlog