Why it worked
The video uses a common "before and after" or transformation trope, contrasting an outdoor setting with an indoor skincare routine. This relatable content, combined with the visual demonstration of a product, likely resonated with viewers interested in skincare and self-improvement.
Summary
The creator starts by showing themselves in a natural outdoor setting, then transitions to an indoor setting where they apply a face wash product. The video implies a transformation or improvement through skincare.