when ur boss says u can fill the cooler with whatever u want

The video likely worked due to its relatable and humorous premise of filling a cooler with "whatever you want," combined with the visually appealing and somewhat unexpected combination of alcoholic beverages and a large amount of potato salad. The use of a popular, recognizable product like BuzzBallz also contributes to its shareability.

The video shows a person filling a red cooler with BuzzBallz cocktails and what appears to be potato salad. The cooler is then closed and wheeled away.

The video prominently features BuzzBallz cocktails being placed into a red cooler. The brand name 'BuzzBallz BIGGIES' is visible on the blue cocktail container.