View from #ai Meta Rayban 😎

@syafulmohamed

91.5K followers · usually 1.2K views a post

Views

174.0K

Likes

5.3K

Comments

177

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252

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Promoted product

Meta Ray-Banray-ban.com

Why it worked

The video uses a unique, immersive POV perspective enabled by wearable tech, which creates a highly engaging and authentic 'day-in-the-life' experience for the viewer.

Summary

A first-person perspective video captures a fan's experience entering a stadium for a World Cup event. The footage is recorded using Meta Ray-Ban smart glasses, showcasing the journey from the bus to the seating area.

Structure

1Entering the stadium grounds
2Scanning tickets at the gate
3Visiting the fan zone and exhibition
4Shopping at the official store
5Taking the escalator to the upper level

Original caption

View from #ai Meta Rayban 😎 Biar the video tell the story ✅ #kongsibersama #USA #worldcup #argentina🇦🇷

More from @syafulmohamed

Product placement

The video is recorded entirely from the first-person perspective of someone wearing Meta Ray-Ban smart glasses, as noted in the caption.

On-screen text

BIAR VIDEO BERCERITA Naik bus ke stadium Masuk ke stadium Cari free gift Rehydration Panas bep Sticker players do label Coke Masuk seating area FIFA fan ID Exhibition Shopping mafia game Escalator upper level Tempat lepak depan gate upper level Seating stadium