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All breakouts
4.2Talking HeadOther hookB2B
Hook
TRADE ASSISTANTS
@pearl_recruitment
125.4K followers · usually 9.5K views a post
Views
38.7K
Likes
1.6K
Comments
118
Shares
64
Promoted product
Pearl Recruitmentwww.pearlrec.com.au ↗
Why it worked
The video clearly states the job role, location, and roster, directly addressing potential candidates. The on-screen text and clear call to action make it easy for interested individuals to find more information and apply.
Summary
A recruiter is advertising for two trade assistant positions in Perth, Western Australia. Interested candidates are directed to the company's website to apply.
Structure
- 1Introduction of role: Trade Assistants
- 2Recruitment for two positions
- 3Location and roster details
- 4Call to action to apply via website
Product placement
Pearl Recruitment (recruitment agency) - ACTS: advertises jobs and recruits people. Removing it would change the video's purpose. pearlrec.com.au (website) - ACTS: provides a destination for job applications. Removing it would make the call to action impossible.
Call to action
Apply for jobs via the Job Board on our website
On-screen text
TRADE ASSISTANTS
Original caption
For full details or to apply visit the #Job Board on our website #tradie #tradiesoftiktok #tiktok #australia
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