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7.8Talking HeadStory Open hookLifestyle
Hook
ZARA Io ai saldi non faccio mai le corse. E vi spiego perché.
@mariangelagaeta
4.3K followers · usually 3.4K views a post
Views
26.4K
Likes
1.9K
Comments
6
Shares
19
Why it worked
The creator taps into a common consumer behavior (shopping during sales) and presents a relatable perspective, encouraging engagement by asking a direct question to the audience.
Summary
The creator is in a Zara store and explains that she doesn't rush to buy items during sales because she buys things throughout the year. She asks viewers how they approach sales shopping.
Structure
- 1Creator enters Zara
- 2Explains she doesn't rush for sales
- 3States she buys throughout the year
- 4Asks viewers about their shopping habits during sales
Product placement
Zara: it is a clothing store where the creator is shopping. It merely appears as the location of the shopping trip, and removing it would not change what happens in the video.
On-screen text
ZARA
Io ai saldi non faccio mai le corse.
E vi spiego perché.
Transcript
Sono curiosa: voi aspettate i saldi perché volete proprio QUEL capo… o aspettate direttamente i saldi per fare shopping? 👀
Original caption
Sono curiosa: voi aspettate i saldi perché volete proprio QUEL capo… o aspettate direttamente i saldi per fare shopping? 👀 #saldi #shopping #zara
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