week 19 & 20 in our new home!

@alannah.jayne

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SoundTikTok sound · original sound - thoroughbreds2017

Promoted product

Frankie Gusti

Why it worked

The post taps into the popular 'new home' and 'home decor' niches by showcasing aesthetically pleasing updates and personal touches, creating aspirational content that resonates with viewers interested in interior design and lifestyle.

Summary

This slideshow showcases updates in the creator's new home over two weeks, highlighting new decor like bedding, art, and candles, as well as enjoying the natural light and surroundings. The creator also shares a small win of rescuing plants from work.

Structure

1New home update (weeks 19 & 20)
2Bedroom decor: yellow stripe bedding
3Entertainment: Olivia Rodrigo on TV
4Exterior update: Magnolia tree
5New art addition

Original caption

Completely forgot to post my last weekly update so 2 in 1 this week! Some fab new additions 🩷 also not sure if I’ll ever get over the afternoon light in our lounge room 🥹 #homeinspo #homewares #newhomejourney #colourfulhome #weeklyhighlights @Target Australia @Frankie Gusti

More from @alannah.jayne

Product placement

Frankie Gusti (ACTS - packaging for candles and matchsticks is shown and commented on, making it desirable. Removing the name would change the context of the comment about the packaging.) Target Australia (APPEARS - mentioned in caption, but no specific product is shown or acted upon. Removing it would not change what happens in the video.) Olivia Rodrigo (APPEARS - song is playing on TV, but the artist is not the product being promoted. Removing it would not change what happens in the video.)

On-screen text

week 19 & 20 in our new home! yellow stripe bedding 🧡💛 Olivia on repeat!!! 🎧 magnolia tree update! I'm OBSESSED new art addition, thinking of hanging this one in the bedroom?! they were getting rid of a few plants at work so a win for me how gorg is the packaging for these candles & matchsticks 🫶 forever obsessed with our west facing lounge room 🥹😭