Why it worked
The video uses a relatable scenario for social media managers and marketers, tapping into the common experience of advocating for a specific strategy. The exaggerated emotional reaction makes it humorous and shareable.
Summary
The video shows a woman reacting with exaggerated joy and excitement to a client's decision. The on-screen text indicates that the client has finally agreed to add Instagram to his marketing strategy after the woman had been advocating for it for months.
Structure
- 1Client agrees to add Instagram
- 2Woman reacts with extreme excitement
- 3Woman expresses joy and disbelief
On-screen text
Me when my client tells me he wants to add on Instagram to his current strategy after I've been begging him to for months