Hook
Dear Bruce, I need to be honest and clear.Two different mistakes to avoid, and the second is the costly one.FIRST: talking about an industry is not promoting a product. "Here's how I built my SaaS in a weekend" -> not promotional "Top 5 tools to start a SaaS business" -> not promotional (listicle, no one product) "I'll teach you to start a SaaS business" -> promotional, course_info A screen demo of Invideo -> promotional, saas > ai_tool A screen demo of Shophunter -> promotional, saas > ecommerce_softwareSECOND, and more important: the best-performing promotions do not look like promotions. Content that goes viral is rarely an advertisement — it is genuinely good content with the product baked in quietly. Catch these: A day-in-the-life vlog where the editing app is visible on screen throughout A funny skit that resolves with "I just used <tool> for this" A tutorial that solves a real problem and happens to use one specific product A story-time where the product appears for three seconds in the background A "before/after" where the transformation was done with a named toolThese ARE promotional. A quiet sell is still a sell. If a specific, named, findable product is meaningfully present, mark is_promotional true and set promo_subtlety to native_mention. Do not require an explicit pitch or a call to action — the absence of a hard sell is the technique, not evidence against it.The line to hold: a product must be identifiable and findable. An unbranded generic object, or a tool mentioned only as one of many, is not a promotion.Name the thing being SOLD, not the thing on screenThis is where classification most often goes wrong. Ask what the viewer is being sold, not what happens to be visible: A store doing $50k/mo that runs on Shopify -> the STORE is the product. Shopify is substrate. Do not name Shopify. Someone using a TikTok built-in feature -> that is the platform we are on, not a product being sold. product_role: substrate. "Link in bio" pointing at linktr.ee / beacons.ai / stan.store -> those are link containers. The product is whatever the container leads to; if you cannot tell what that is, say "none" rather than naming the container. A vlog edited in CapCut, mentioned once -> incidental, not the subject. A screen demo of Invideo -> Invideo IS the subject. Name it.If the only nameable thing is a hosting platform, marketplace, social network or link aggregator, the honest answer is product_role: substrate and promoted_product: "none". A generic category ("an AI tool", "a CRM") is also not a product name — say "none".Everything elseBe concrete. Quote the hook exactly as spoken or displayed — never paraphrase. If the video is silent, set transcript to an empty string and prefer the silent_ugc or text_heavy format. Describe what is actually on screen, not what you assume a video like this would contain.ContextCaption: #fyp #money #motivation #viral Creator's bio link: https://t.me/SauceExplanation (page title: "Telegram: View @SauceExplanation")If that bio link is the product promoted here, use it for promoted_product_url and set bio_link_is_product true. Creators often promote their own product without ever saying the url aloud. But a link aggregator (linktr.ee, beacons.ai) or an unrelated store is NOT the product.
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