Why it worked
The video likely performed well due to the "satisfying" and "ASMR" elements, combined with the unusual and visually appealing "gold" aesthetic of the DIY foot mask. The use of common household and cosmetic items in an unexpected way also likely contributed to its shareability.
Summary
The video shows a DIY process of creating a "gold" foot mask. Various ingredients like a gold bar, highlighter, sprinkles, hair conditioner, honey, and a peel-off mask are combined and ground together in a mortar and pestle, then mixed with a liquid and applied to feet.