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34.3K followers · usually 1.5K views a post

Views

2.9M

Likes

48.2K

Comments

898

Shares

8.9K

Why it worked

The video effectively uses fast cuts and visually appealing demonstrations of kitchen gadgets to capture attention. The lack of speech and reliance on visuals makes it universally understandable and shareable, appealing to a broad audience interested in kitchen hacks and new gadgets.

Summary

The video showcases various kitchen gadgets being used to prepare food. It demonstrates a multi-chopper for vegetables and meat, a dumpling maker, a blender, and a potato slicer, highlighting their functionality in a fast-paced, visually driven format.

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Transcript, structure and on-screen text

5 beats and 4 lines of on-screen text — the parts you need to write your own version.

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Original caption

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