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37.3K followers · usually 1.8K views a post

Views

3.1M

Likes

52.3K

Comments

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9.8K

SoundTikTok sound · Food

Why it worked

The video effectively uses fast cuts and visually appealing demonstrations of kitchen gadgets to capture attention. The lack of speech and reliance on visuals makes it universally understandable and shareable, appealing to a broad audience interested in kitchen hacks and new gadgets.

Summary

The video showcases various kitchen gadgets being used to prepare food. It demonstrates a multi-chopper for vegetables and meat, a dumpling maker, a blender, and a potato slicer, highlighting their functionality in a fast-paced, visually driven format.

Structure

1Chopping vegetables and meat
2Making dumplings
3Blending ingredients
4Slicing potatoes
5Washing and storing produce

On-screen text

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Original caption

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