GRWM

@jelita_1126

108.7K followers · usually 282.5K views a post

Views

742.9K

Likes

69.1K

Comments

522

Shares

2.3K

SoundTikTok sound · Relaxed Bossa Nova

Promoted product

ESQA

The first and leading Vegan cosmetics brand in Indonesia that provides premium quality make up to enhance your natural beauty.

2 videos

Why it worked

The video follows a popular "Get Ready With Me" format, which is highly engaging for viewers interested in beauty and makeup. The creator uses multiple products from the same brand, ESQA, creating a cohesive and visually appealing tutorial that showcases the brand's offerings.

Summary

The video shows a "Get Ready With Me" makeup tutorial. The creator applies foundation, eyeshadow, blush, eyeliner, mascara, and lipstick using various ESQA products. The video concludes with the creator showing off her completed makeup look.

Structure

1Applying foundation
2Applying eyeshadow
3Applying blush
4Applying eyeliner and mascara

Original caption

GRWM!!! #makeuptutorial #esqa #fyp #4u

More from @jelita_1126

Product placement

ESQA eyeshadow palette: used to apply eyeshadow. Removing it would change the video. ESQA blush/highlighter palette: used to apply blush and highlighter. Removing it would change the video. ESQA foundation: used to apply foundation. Removing it would change the video. ESQA lipstick: used to apply lipstick. Removing it would change the video. ESQA eyeliner: used to apply eyeliner. Removing it would change the video. ESQA mascara: used to apply mascara. Removing it would change the video.