The video effectively uses a clear visual hook (the large discount percentage) and a direct call to action to encourage immediate purchase. The silent UGC format with on-screen text makes it easily digestible and shareable.
Summary
The video shows a screen recording of a product listing for a "Waterproof Natural Freckle Pen". It highlights a 65% discount, the price, and details about the product. The user then interacts with the screen, tapping "Add to cart" and "Buy now".
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Transcript, structure and on-screen text
4 beats and 20 lines of on-screen text — the parts you need to write your own version.